1. Gusto — Best Payroll-First Alternative
Simple payroll with solid HR and benefits
Gusto is the obvious Zenefits alternative if payroll is your core priority. It delivers a smoother payroll experience, cleaner UI, and more consistent customer support. Where Zenefits sometimes feels like a collection of add-ons, Gusto feels like one coherent platform built for SMBs.
The payroll engine is best-in-class for small businesses, with automated tax filings, multi-state support, and easy contractor payments. Benefits administration is also strong, with health insurance, 401(k), and workers' comp integrated into the same workflow. Onboarding, e-signatures, and employee self-service are all solid and polished.
Gusto's HR features are more streamlined than Zenefits, but the experience is smoother and less buggy. The reporting is basic but clear, and it integrates with common accounting tools. Most SMBs find Gusto easier to implement than Zenefits, with less setup friction and fewer compliance headaches.
The downside is cost: Gusto can become expensive as you add features. But if you want stability, support, and best-in-class payroll, it's a safer long-term bet.
✅ Pros
- • Excellent payroll experience
- • Strong benefits administration
- • Clean, user-friendly interface
- • Reliable support
- • Great SMB integrations
❌ Cons
- • Costs add up with add-ons
- • HR features less robust than Zenefits
- • Limited customization
- • Not ideal for large teams
💡 Choose Gusto if:
You want the most reliable payroll experience with clean HR basics and benefits for small teams.