Pricing Guide

Gusto Pricing 2026: Plans, Costs & Hidden Fees

Everything you need to know about Gusto costs in 2026. No surprises, no sales calls required—just real numbers.

Updated February 2026 By K8 Reviews Team

Gusto Pricing at a Glance (February 2026)

  • Simple: $40/month base + $6/employee/month
  • Plus: $80/month base + $12/employee/month
  • Premium: Custom pricing (typically $15-20/employee for 100+ employees)
  • Contractor-Only: $35/month base + $6/contractor/month

All plans include unlimited payroll runs, automatic tax filing, and direct deposit. No setup fees.

The Three Gusto Plans Explained

1. Gusto Simple — $40/mo + $6/employee

The entry-level plan for small businesses that just need payroll to work.

What is included:

What is NOT included:

Best for: Very small businesses (under 10 employees) with simple payroll needs who handle HR and time tracking separately.

2. Gusto Plus — $80/mo + $12/employee

The most popular plan for growing small businesses. This is what most companies choose.

Everything in Simple, plus:

What is NOT included:

Best for: Most small businesses with 10-75 employees who need payroll plus benefits and basic HR tools.

3. Gusto Premium — Custom Pricing

For larger companies that need dedicated support and compliance tools.

Everything in Plus, plus:

Pricing: Gusto does not publish Premium pricing, but based on industry data, expect $15-20 per employee per month for companies with 100+ employees. Base fees may be negotiated.

Best for: Companies with 75-200+ employees who need dedicated support and compliance assistance.

Gusto Contractor-Only Plan — $35/mo + $6/contractor

If you only have contractors (no W-2 employees), Gusto offers a dedicated plan:

Note: If you add even one W-2 employee, you will need to upgrade to Simple, Plus, or Premium.

Real Cost Examples by Company Size

Company Size Simple Plus
5 employees$70/mo$140/mo
10 employees$100/mo$200/mo
15 employees$130/mo$260/mo
25 employees$190/mo$380/mo
50 employees$340/mo$680/mo
75 employees$490/mo$980/mo
100 employees$640/mo$1,280/mo

Add-On Costs and Hidden Fees

Gusto is generally transparent about pricing, but there are some add-ons and situations that cost extra:

Next-Day Direct Deposit

Cost: Included on Plus and Premium, $10/month extra on Simple plan

Standard direct deposit takes 4 business days. If you need money in employee accounts faster, next-day direct deposit is available.

Health Insurance Broker Fees

Cost: $0 (Gusto is paid by insurance carriers)

Good news: Gusto brokers health insurance at no additional cost to you. They are compensated by the insurance carriers. However, the insurance premiums themselves obviously cost money and depend on your plan selection and employee enrollment.

401(k) Administration

Cost: Varies by provider (Guideline, Human Interest, etc.)

Gusto integrates with 401(k) providers but does not include 401(k) in the base price. Typical 401(k) costs through Guideline:

Workers Compensation

Cost: Varies by state and industry

Gusto offers pay-as-you-go workers comp through their platform. Premiums depend on your industry classification and payroll. This is not a Gusto fee—it is actual insurance that you need regardless of payroll provider.

State Tax Registration

Cost: $99 one-time fee per state (if Gusto handles registration for you)

If you hire employees in a new state, you need to register with that state for tax purposes. You can do this yourself for free, or Gusto can handle it for $99.

Year-End W-2/1099 Filings

Cost: Included

Good news: W-2 and 1099 generation and filing is included in all plans. No per-form fees.

Multi-State Payroll

Cost: Included

Good news: Gusto handles multi-state payroll at no extra charge. Tax filing in all 50 states is included.

What Gusto Does NOT Charge For

Unlike some competitors, Gusto does not charge for:

Gusto Pricing vs. Competitors

Provider Base Fee Per Employee 25 Employees
Gusto Plus$80/mo$12/mo$380/mo
OnPay$40/mo$6/mo$190/mo
Rippling~$8/user$8-35/mo$400-800/mo
QuickBooks Payroll$50/mo$8/mo$250/mo
ADP Run~$79/mo~$8/mo~$279/mo
Paychex Flex~$60/mo~$8/mo~$260/mo

Note: ADP and Paychex prices are estimates—they do not publish pricing and you must call for quotes.

Is Gusto Worth the Price?

Yes, for most small businesses. Here is why:

  1. Modern UX saves time: Running payroll in Gusto takes 5 minutes. In ADP or Paychex, it often takes 20-30 minutes with a clunkier interface. At $50/hour, that is $150/year in time savings.
  2. Benefits brokerage included: Gusto brokers health insurance at no cost. With competitors, you either handle benefits separately or pay extra.
  3. No hidden fees: What you see is what you pay. ADP and Paychex are notorious for adding fees and annual price increases.
  4. Employee experience: Your employees will actually use and appreciate Gusto self-service. This reduces HR questions and improves satisfaction.

When Gusto might NOT be worth it:

How to Get the Best Price on Gusto

1. Start with the Right Plan

Do not overpay for Plus if Simple meets your needs. If you handle benefits and time tracking separately, Simple at $6/employee might be all you need.

2. Take Advantage of Free Trials

Gusto offers a free trial. Use it to ensure the platform fits before committing.

3. Look for Promotions

Gusto occasionally offers first-month-free or discounted pricing for new customers. Check their website or ask during signup.

4. Annual vs. Monthly

Gusto currently only offers monthly billing. There is no annual discount, but this also means no long-term commitment.

5. Negotiate at Scale

If you have 100+ employees, contact Gusto sales for custom Premium pricing. Volume discounts are available.

The Bottom Line on Gusto Pricing

Gusto is not the cheapest payroll software, but it is excellent value for most small businesses. The Plus plan at $80/month + $12/employee gives you payroll, benefits, time tracking, and HR tools in one modern platform.

For a 25-employee company, you will pay $380/month—roughly $15/employee. That is extremely competitive for what you get, especially compared to legacy providers who charge similar rates for worse software and hidden fees.

If you are on the fence, start with the free trial. You will know within a few payroll runs whether Gusto is worth the investment.

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